Tuesday, November 13, 2007

Renaissance of Upper Fillmore

Fillmore Street is loaded with San Francisco history and Vivande is and was a big part of it. In 1906 with the City of San Francisco devastated by the great earthquake and fire; much of the city government and commerce located to the still intact Fillmore Street. It was hustle and bustle through two world wars and the music scene of the 1940’s when the likes of Ella Fitzgerald, Duke Ellington and Billie Holliday played its clubs. The music continued through the 1970's with the Fillmore hosting such artists as Janis Joplin, Jefferson Airplane and the Grateful Dead. The years following were hard on Fillmore Street and the place fell into disrepair.
In the 1980’s the renaissance of upper Fillmore Street started fueled by such establishments as Vivande bringing the tastes of Southern Italy to the district. Fillmore Street soon became a hub of stylish commerce with Vivande a big part of the resurgence. Today Vivande carries on this tradition still drawing visitors to The Fillmore.

Ci vediamo
Giocomo at Vivande


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